Should You Use Projection or LED Video Walls?

Projectors have long been the way to go when it comes to displaying images and videos at events. However, LED video walls have increasingly gained traction in recent years with many people now preferring to use them for events. If you are in the process of planning an event, you may be wondering which to use.

Let’s take a look at both of these options and some considerations for making your decision.

Why Does It Matter?

People have learned quite recently that events should be more of an experience that invokes all of the senses. Thus, multimedia has become increasingly important in terms of engaging guests, improving branding, and constructing an event that attendees will enjoy.

Multimedia also has various benefits when it comes to organization of the event. It can be impactful as additions to presentations or talks. It is also useful for helping to fill gaps in programming or times during transitions. It can be an effective way of engaging an audience waiting for a particular speaker to begin as well as serving as an effective piece for hybrid or virtual attendees

These technologies are the best way to meet your event goal. They allow you to plan with confidence, welcome more people to your event, and make more informed decisions about the event experience. If you haven’t used one of these technologies previously, now is the time to start.

LED Video Walls

An LED wall is a special large screen constructed of light emitting diodes that allows for the display of images or video. These walls are created by connecting individual LED panels together, allowing for images to be delivered seamlessly across panels. There are many benefits to this type of video arrangement including the following.

Visibility

When compared to projectors, LED walls are brighter and have a greater clarity. This is one of the greatest differences that attendees will note. LED walls are up to 30% brighter than a standard projector. This improves the view from all areas of the event, making people feel like they are in the front row. Additionally, LED walls offer a great solution for outdoor events as they are not affected by the natural light as a standard projector would be.

Organization

When planning an event, there are often many special arrangements that need to be made for projectors. This can include blocking off space free of seating or people to allow for projection, controlling ambient light, or finding a way to mount a projector in an ideal spot. However, LED walls provide for easy organization into a variety of arrangements. They are also quite thin, which greatly improves your available options for setup and can be arranged in multiple different configurations.

Interactivity

LED video walls can even be interactive in nature. While this is not something you would use during a keynote speaker, it could be setup during an entrance hallway or social area, allowing guests to interact with the video wall. This is an innovative way to drive brand engagement during attendees’ downtime.

Projection:

Projection is likely something we are all fairly familiar with and have worked with before. Here, a projector transmits an image via a beam of light to a surface, typically a screen. This is one of the first ways videos were incorporated into formal events. This also has a number of benefits.

Affordability

While LED walls are much more affordable now than in the past, projectors are still the most cost friendly choice for broadcasting video. For many organizations, opting for a projector setup instead of LED walls is a way they can keep the overhead of their event down a bit.

Projection Mapping

One of the greatest benefits of projectors is projection mapping technology, which allows any image to be displayed at any size onto surfaces that do not have to be flat. This provides for enhanced flexibility in terms of where the projection will be setup and can be used to enhance some of the special effects at an event, creating a truly immersive experience for attendees.

Portability

While LED walls can make organization of an even easier, projectors offer an advantage with their size and portability. Their small size means that they can be easily moved and positioned. In fact, projectors can even be moved throughout an event from room to room as needed. By contrast, large LED walls can be quite heavy, which may prove problematic without a good rigging structure or sturdy stage deck.

Final Thoughts:

Both projectors and LED walls have their place in the current event sphere. While LED walls certainly have major advantages in terms of image quality, visibility, freedom for virtually any method of setup, and interactivity, there are still many events that can meet their goals with classic projections. After all, projection has benefits in terms of cost, portability, and versatility while special projectors with projection mapping technology can be used for immersive

experiences.

Regardless of your video needs, your best choice when it comes to planning an engaging event that will keep people talking is Maryland Productions. We are always happy to answer any questions and to work with you to make sure you have the best event possible. Simply take a look at our portfolio to get a glimpse of our past successes and maybe even some ideas for your next event!

How we can help:

Our team has years of experience producing virtual events and we would be happy to assist in producing yours! Since the onset of COVID-19 we have helped to plan and produce dozens of different events, ranging anywhere from graduations to corporate meetings and fundraising galas. To find out how we can help make your event a success reach out to us:

Phone: 443-384-0040

Email: [email protected]