Putting together the perfect event is somewhat of a work of art as much as it is a science. You’ve probably noticed that each time you plan an event you get better. Every event comes with new lessons to learn.
However, events in the post-pandemic world tend to have even more things to worry about than ever. In this new era of events, video has been playing a big part in many ways.
Let’s take a look at why video is more important than ever and you why should leave it to the experts and have video professionals at your event.
Livestreaming
Hybrid events are here to stay. One of the biggest revelations from the pandemic was that there are greater ways to promote access to events by integrating virtual attendance. Your next event will likely serve as an in-person gathering, however, attendees do increasingly expect the availability to virtually attend.
Livestreams are a great way to enhance your event by opening it up to additional people. In order to successfully livestream an event, you need to consider a wide variety of factors including the following:
- Bandwidth needed
- Intended audience
- Types of content to stream
- Physical environment
- Timing
Livestreams also provide an opportunity to give virtual attendees some unique special events such as backstage Q&As with keynote speakers or other presenters. Whatever your plan for engaging the virtual audience, video professionals can ensure that the technical and aesthetic needs of your livestream are covered. Video technicians are familiar with all of the nuances of making your live stream perfect so that the virtual attendees are not just getting a static camera shot of the event, they work to make sure all visuals and interactions are able to be experienced by the virtual attendees.
Recordings
Many organizations are opting to record their events. This has a number of different purposes. For some, recordings are great for sharing at a later date on social media or other mediums. For others, a recording simply suffices as a historical record of the event which can be invaluable for future planning.
While recording an event may sound like an easy proposition, there are still a variety of things that need to go into the planning an execution in order to effectively pull it off. Something as simple as the positioning of the videographer can have an impact on the quality of the recording.
Will the audio be clear? How much of the stage should be shown? How will you respond if there is an equipment malfunction? A video professional will have a plan for all of these things and will produce high quality content that suits your purpose.
Organization
While a video professional is a true asset when it comes to content, one of the key benefits of having video professionals on site for your next event is to help handle the organization. After all, modern events are not just a series of PowerPoint slide clicks. Events have dynamic content of many different types of media. Managing all of this content is something that many event organizers overlook.
If you go at it on your own, the process of transitioning back and forth can often seem awkward and unprofessional. This can have a major impact on how engaged your audience is. You want seamless transitions that allow for your audience to remain immersed in the story you are telling through your event.
Video professionals are experienced in working with a myriad of content sources. With a professional on hand, you won’t have to worry about any awkward pauses or unexpected issues.
Your Next Event, & How We Can Help:
If you are wanting to harness the expertise of video professionals at your next event – and you certainly should – Maryland Productions is happy to partner with you. We have a wealth of experience in creating excellent events.
From multimedia content to livestreams and recordings, our professional staff will ensure that you have a fantastic, engaging event that leaves your audience with a great experience and your brand pleased.
Contact us today for more information:
Phone: 443-384-0040
Email: [email protected]